Hook

Glossary

Every term used in the Hook documentation.

Term	Meaning
Hook	The tool for asking precise questions about your visitors, sessions, leads and forms.
Query	The saved description of a question: conditions, output, sub-hooks, names, notes and layout. No data, no site.
Condition	A test on one value of the row, such as page is /pricing.
Connected rows	Rows linked to the one you are looking at: a session's page views, a form's fields, a page view's next page. Tested with has at least one or count or total.
Group	A set of conditions combined as any (OR), all (AND) or none of (NOT).
Output	What you want back: a number, a calculation, a list, values or a breakdown.
Breakdown	A measure per value of a field, or per hour, day, week or month.
Measure	number of, number of different, total, average, lowest, highest, median or percentile.
Sub-hook	A complete hook whose result becomes a value inside another hook.
Tunnel	The flow of a sub-hook's result into the hook above it.
Fit	Whether a sub-hook's shape (one value or a list) and type suit the value it feeds.
Reads as	The plain-English echo of your question shown under the builder.
Credit	The unit a run is metered in. At least 1 per run, more for heavier questions, known before it runs.
Run order	The order the top-level conditions are checked in. Never changes the answer, only the speed.
Away period	A gap of 15 seconds or more between two page views of the same session.
Form friction	Where and why people stall or give up on a form, from per-field timing.
Preview	The live picture beside the builder showing what the question describes.
Results canvas	The area under the builder where the answer is drawn.
Base rate	The same measure without your conditions, shown beside a number for context.
Evidence	The connected rows that made a result match, highlighted inside the result.

This page describes Hook (query format version 3) as reviewed on 2026-10-07.